Did you know that 80% of businesses struggle to manage their data?
If you belong to this group, you may be on the lookout for a solution that’ll make it easier for you to stay on top of your data. One option you may want to consider is Customer Relationship Management (CRM) software.
This post will help you understand what CRM software is and how you can use it to manage the data in your business. If your business is currently drowning in data, you’ll soon learn how a CRM system can help you stay afloat.
What Is CRM Software?
CRM software makes it easier for businesses to manage customer data.
The CRM tool does this by helping businesses keep customer data in a centralized location. The software also allows you to derive certain insights, based on your customer data.
For example, you can see how much money a customer has spent with you, as well as the kinds of things they buy. You can also see the last time you contacted a customer and whether you need to follow up with them to see how they’re doing.
What Is the Benefit of Having a CRM Solution?
The primary benefit of a CRM tool is it allows your business to make more money. This is because it helps you identify revenue generating opportunities.
Earlier, we mentioned that CRM software can help you examine the purchase history of a client.
Well, using this information, you can figure out the other kinds of things this client will have an interest in buying. You can then notify your salespeople of this information, and they can attempt to sell related items to this client.
It’s also worth noting a CRM can also help improve internal processes. This is because CRM systems allow employees to save notes. Different departments can then see these notes and use this information to deliver a better experience to the client.
Choosing a CRM Solution
There are many CRM solutions and choosing the one that’s right for you is often difficult.
Ideally, you’ll want a cloud-based system so you can access the software no matter where you are. The use of a cloud CRM solution also protects you from losing your data, in the event of your computer breaking down.
You’ll also want to use a system that can sync with the other tools you’re using to run your business. For instance, if you’re using MailChimp, it helps to have a CRM solution that can sync with this software, so that email data is in your CRM.
That said, if your chosen CRM is not able to do this, you can use a workaround solution such as Pipedrive. Using the Pipedrive Mailchimp sync feature, MailChimp will be able to sync with your CRM, even if the CRM doesn’t have a built-in sync feature.
Ready to Invest in a CRM System?
If you’re struggling to manage the data within your business, you should now understand how a CRM system can help make things easier.
Make sure you spend plenty of time teaching your team how to use your chosen CRM solution. After all, there’s no point in spending money on a CRM if nobody knows how to use it.
CRM software can be complicated and so the initial training period may be tough. But once everyone understands how the software works, you’ll be amazed at the difference a CRM can make to your business.
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