If you’ve invested your time and creativity to invent or create a top product or service you’ll definitely want to start looking into top advertising methods. But which advertising strategies are the most effective?
We’ve partnered up with Mediabuzzer again to give us the 5 Top Advertising Methods we all should be focusing on this year. Combine a few of these Top Advertising Methods with Great Branding and Marketing and you’re good to go.
Effective Advertising Methods for Any New Product
Whether you are bringing a new product or service to the market, you can be certain that an advertising strategy is needed. Without promotion, even the best of products risk getting left behind by myriads of competitors out there.
This is why, especially in the digital age of social media, it’s an absolute must to promote your brand. Nowadays, companies are trying everything from paid Facebook ads and some even try outdoor advertising Brisbane companies are using. Even though outdoor advertising is considered by some people to be pricey and riskier, there are so many benefits to choosing this high-impact form of communication.
If you haven’t already started constructing your promotion plan, this article is a must-read. Aside from outdoor advertising, we will discuss more ways of advertising your product, so you can push through the noise and create communication that stands out.
Ways To Advertise Your Product
Now that you’re up and running, it’s essential you put serious thought and action into your advertising methods. Here are some great ideas to get your brain ticking and the process started. These can be used for several products but you may find that certain methods are suited more to different niches than others.
1. Email Marketing Campaigns
We are sure you have heard of MailChimp and have experienced several emails filled with promotional material yourself. You need to start getting into this mindset for your own product as emails are one of the most effective mediums for consistent promotion.
It enables you to generate traffic to your website through links and gives you a platform to promote your product. You can build a mailing list of customers who are actively interested in receiving communications from your brand. It’s a win-win situation.
2. TV Advertising
This method is one of the most expensive but if you have it within your budget, definitely consider it. Creating a unique ad can target the right audience when placed in the correct place. Repetitions at peak viewership times also ensure the product stays at the forefront of the customers mind.
3. Radio Adverts
Depending on your service or product, you may want to get an advertising slot on a local radio station. Think about how you can utilize audio to captivate your potential consumers ear and mind.
4. Word of Mouth and Networking
Even though these aren’t considered to be conventional forms of advertising, they still play a huge role in the process. Any business cards you can carry to direct people back to your main sales platform is a bonus. This is especially the case whilst you’re building your audience and fanbase on social media.
5. Do Some Serious PR
If you can land some press for your product, this is a potential game changer.
Depending on who writes your piece and where it’s placed, your audience can have ample chance to come across your product. Always try bloggers too and other less conventional methods.
Remember to be generous with freebies and samples if you want to gain traction.
Carrying out various forms of advertising can be hugely beneficial and give your brand the upper edge against competitors.
Which advertising methods have you tried and which have been most effective for you?
This article is published in partnership with Mediabuzzer.