What is Social Media Marketing?
Expert Guest Post by Jin of Digital Solutions
Social media marketing is a multi-faceted approach to marketing via various social media channels, such as Facebook, Twitter, Pinterest and Instagram. Social media marketing is a means for businesses to reach their target audience, gain exposure and generate leads for their business.
For social media marketing, many businesses partner with a digital marketing agency in Singapore and implement various digital marketing strategies including SEO marketing, SEM marketing and more.
Social media marketing is used to create a social media presence that is relevant to your target audience. This means that as a business owner, you need to be aware of the different types of content that you can create and how to present it.
A good digital marketing agency in Singapore will be able to help you to understand the various types of ads. Most importantly, you have to understand how to use your website, social media platforms and outreach platforms to share that information.
How to Cater to Your Audience on Social Media
Social media marketing is not just about promoting content published on your website’s blog. To make the full use of your social media platform, you have to identify your audience and their wants and needs.
- Do they want to read information about your product?
- Would they rather watch videos?
- Or would they rather listen to podcasts instead?
If you are a business owner, you need to know who your audience is and what they want. This will help you create content that will be relevant to them.
Repurposing Your Content to Build Your Brand
Once you have created relevant content, you can use this content for social media posts as well as other digital marketing campaigns such as email newsletters or blog posts.
In addition, these posts should have an interesting story behind them and some have great content in the form of audio, video and/or text. This will help people to connect with your business.
It doesn’t matter if it’s just one person or a thousand people.
By putting out information about your business’s product or service and promoting it with the help of a digital marketing agency in Singapore, you will be able to reach out to the right people and grow your brand.
Facebook Marketing – the Holy Grail
Despite Facebook’s users growing year after year, many are still unfamiliar with Facebook marketing and ads. Many are not even aware that Facebook owns Instagram either.
- How do Facebook ads work?
- Can I target users?
- When do I have to make payment to Facebook?
- How can I compare Facebook marketing strategies?
These are all important questions that every aspiring digital marketer and entrepreneur should ask.
In recent years Facebook, which owns Instagram, has applied changes in their algorithms and organic reach via their two cultural channels in an attempt to push B2C marketers to pay more money on paid advertising. This has made it difficult to get customers without spending a lot of money and this will only get worse in the future.
Looking to start your first social media marketing campaign?
As a new entrepreneur, you can easily start your business’s Facebook and Instagram page. However, to make your page stand out, it is important to work with a trusted digital marketing agency in Singapore.
An experienced social media marketer will be able to help you to start advertising on social media, promote and grow your brand name, as well as get your first sale.
For more information, contact Digital Solutions on +65 6493 2970.
About the Author
Jin is a digital marketing consultant and part of Digital Solutions, a digital marketing agency based in Singapore.