Guest Post by Rosana Beechum
Setting Up Small Business Website
While many people choose to focus on social media for their online business presence in 2019, websites are still very important. Customers place a lot more trust in businesses who have a professional website that gives them all of the information that they need to use the service or buy the product.
If you do decide to set up a business for your website, then there are some things that you need to consider.
If you are going to be selling your product or service on your new website, then you are going to need to have an e-commerce function. This is a little more complicated than your average website as you will need to have some payment methods and an ordering system in place.
If you are new to the world of web design, then you might want to hire a professional to ensure that your e-commerce function works as effectively as possible. Not having a reliable service in place could affect your orders.
Are you going to be selling restricted goods or services on your new business website?
For example, if you were to sell alcohol, this would be restricted to those who are over 21 years old in the USA. This can be tricky to verify if you don’t have an identity verification service in place on your website.
There are many companies that offer an identity verification service software that you can use to do all of the necessary checks in a matter of minutes, such as Cognito who can get started with just a customer phone number.
Make sure to consider this if it applies to your kind of business.
Another thing that you need to consider when setting up your business website is the user experience. This is very important as it focuses on what the user sees when they visit your website and how easy it is to navigate.
You don’t want your website to take so long to load that a potential customer gives up and heads to another site.
You also want to make sure that your site is laid out clearly and that they can find things that they need to easily.
Take a look online at some UX tips if this is your first website.
Finally, you should consider how your customers can get in contact with you through your website. It is possible to add an email address to your site or a contact number but in 2019, there are some new services that you can offer.
Live chat gives customers the chance to talk to you or a representative of your company right away and get an answer to their question.
Make sure to consider adding live chat to your new business website and you will see the positive impact that it has on your business.
If you are going to be setting up your new business website in the near future, then make sure to consider everything that we have discussed in this article.
Do you have any questions about setting up a website for your small business? Feel free to pop them in the comments below.