When it comes to optimising your dental website, there are a few key things to keep in mind. And while it may all sound tricky, there are simple tips to follow to ensure that you can turn your website into the most effective marketing tool that your surgery has.
So, without further ado, here are six essential tips covering the do’s and don’ts of dental SEO.
The Do’s and Don’ts of Optimising Your Dental Website
First off, in case you’re wondering what SEO stands for, you might want to pop over to read this article on Search Engine Optimisation first: How to Get Keywords for SEO
Do research on what keywords to target. Make sure to target keywords that are relevant to your practice and that people are likely to use when searching for dental services online. So, if your surgery offers dental implants, be sure to sprinkle these words across the page.
Once you’ve targeted a few valuable keywords, make sure to use them throughout your website. sprinkling them throughout your site will help you rank higher on search engine results pages (SERPs).
But don’t stuff your pages with too many keywords. While using keywords throughout your site is important, don’t go overboard. stuffing your pages with too many keywords can actually hurt your SEO efforts and cause your website to be penalised by Google.
Do make sure your website is easy to navigate. Make sure your website is easy for visitors to look through, or they may leave before ever getting the chance to contact you or learn more about your services. This will also help to attract the much-needed Google bots!
3. Build Links
Don’t forget about off-page SEO factors. Along with on-page SEO, it’s important to focus on off-page SEO factors as well. This includes things like building links back to your site from other authoritative websites and optimising your social media profiles for SEO.
4. Original Content Only!
Do create compelling and interesting content. Not only is good content important for keeping visitors engaged on your website, but it’s also an important factor for SEO.
Google favours websites with high-quality, engaging content and you’re more likely to rank higher in SERPS if you have great content on your site. Don’t copy content from other websites.
Copying content from other websites is not only bad for SEO, but it’s also unethical and can get you in trouble with Google Panda updates.
5. Compress Images
Do optimise images for SEO. Along with great content, images are another important part of a successful website. Make sure to optimise all of your images for SEO by using keyword-rich filenames and alt-text descriptions.
6. Mobile Accessibility
Do make sure that your dental website is mobile accessible.
A lot of people these days are using their smartphones and tablets to search for information online, so if your website isn’t optimised for mobile devices, you’re missing out on a lot of potential traffic. Make sure the layout of your website is easy to navigate on small screens.
Second, use responsive design techniques so that your website will automatically adapt to the size of the screen it’s being viewed on.
Third, make sure all of your images are sized appropriately for mobile devices. And finally, use simple, easy-to-read fonts that will be legible on smaller screens.
We hope you find these pointers helpful when it comes to optimising your dental website. Feel free to comment below.