When most business owners think of revenue generation, they typically imagine sales and business development. Their marketing efforts will normally come well after this, if at all. That could hold many of them back from their true potential.
After all, multiple marketing strategies have been shown to have a direct impact on revenue and business growth. Different options will have different results, however, which can make picking strategies relatively difficult.
Which ones will work best for you? While some will depend on your exact business, a few will be well recommended.
Marketing Strategies All Mompreneurs Can Use
Retain Buyers With Remarketing
Many people assume that, once you have a customer, they’ll continue being a customer. While that’ll be the case if you provide exceptional customer service, it won’t always be. In many situations, you’ll need to remarket to them.
Though this means putting in more effort, the good news is that you should need less than it did before. After all, it’s a lot easier to convince previous customers to buy than new ones. That’ll also make the process much more cost-effective than constantly looking for new customers.
Try SMS Marketing
While SMS marketing might seem like a dying craft, it’s still much more popular than you’d assume. That’s primarily because of the results it can offer. Looking at the potential return on investment with this will convince many business owners to at least consider it.
That’s especially true of retail SMS marketing, which has been popular for decades. There are quite a few tips and tricks to make sure you do this properly. That includes best practices, such as including your company name and keeping the message short and sweet.
Since most people have smartphones, you should rest assured that everyone in an SMS marketing list will receive the message.
Leverage Social Media
Most business owners and marketing professionals know that social media is a mandatory marketing strategy. Few entrepreneurs know how to properly leverage it, however. That’s despite how easy many platforms have made it to target and re-target customers.
Doing so will be quite affordable, which makes it a cost-effective approach to take. It’s worth noting that you shouldn’t always be in sales mode. Instead, you should look to engage and start conversations with your potential customers.
Doing so will keep your brand in their mind. You can then capitalize on this with occasional sales posts, which will maximize your overall sales potential.
Choosing between different marketing strategies could be relatively difficult, especially if you’re new to the area. Regardless of which options you choose, you’ll need to put an extensive amount of research and planning into it.
You’ll need to choose platforms and strategies that will maximize your potential results. That could mean utilizing social media, networking, search engine optimization, and multiple other strategies.
Once a campaign has kicked off and the results start coming in, you should use this information to adapt your plans. These could then help inform future campaigns, which will optimize your results further.