How to Ensure Customer Satisfaction
What are you doing to keep your customers happy? Find 4 fundamental ways to ensure customer satisfaction in this helpful contributed post.
Four Simple Ways To Keep Your Customers Smiling
Successful mompreneurs know that a happy customer is the key to a successful business. However, how to keep those that are buying products and using services happy is not always clear. Luckily, we have come up with four achievable and straightforward ways that you can do this in the post below. Read on to find out more.
1. Offer Great Customer Service
Customer service is essential, and that is why I have put in first. In some cases, it can even be more important than the actual product.
Why? Well, if you buy a product that works you think OK that was good, but when you buy a product where the service you received was excellent both before you made your purchase and after it, it’s much more likely to make a lasting impact.
Therefore be sure to offer the best customer service.
- You can do this by assisting the buying process online via FAQ and with the even more effective chat boxes.
- You can also use things like stock counters to help people see whether they can expect their delivery soon and even follow up email and support for when things go wrong.
- In fact, a live conversation with someone that can do something about the problem is likely to make your customers happier than ever.
2. Manage Their Emotional State
Sometimes it not just about making a customer happy, but managing their other emotions as well. For instance, effective business websites are designed with good UX to ensure that the user does not become frustrated and abandon their purchase halfway through.
Even in healthcare businesses, customers mood can be subtly altered by decorating the space they are inhabiting to make it calmer and less threatening, something that a company like Vomela print graphics can help with.
After all, if patient attends the appointment in a more relaxed state, then it’s likely to go better, which is great for customer satisfaction, and not bad for reviews either.
3. Deliver What You Promise
Also it hugely vital if you are looking to make your customers happy is actually to deliver what you promise to them. After all, as consumers, we are tired of being scammed and offered things that don’t work in the way that we would expect.
Therefore, it’s important to pay attention to quality assessment within you businesses process. Something that will help to ensure that every customer is as happy as possible.
4. Bring Them into the Inner Circle
Lastly, to make customers happy it can be useful to create an inner circle for them. This is all about brand intimacy and fostering an emotional connection that is much stronger than the traditional type of loyalty we have come to know.
Proving opportunities for people to become superfans can make customers super happy.
Happily, it’s not too complicated to do this either, as the web provides a great space in which superfans can get together and discuss your products.
You need to make sure that you are fostering this by creating:
- exclusive deals
- newsletters and
- sneak peaks at new ranges.
All of which are sure you amaze and delight your customers and help you build a more successful business.
Are your customers happy? How well are you doing on these 4 fundamental ways to ensure your customers satisfaction?
I never thought about the emotional state before since I followed a program for this but they never mention about this. They just talk about technical stuff. You provided quite a good example about web site design however can you provide another example when they are angry about something? How should I manage that?
Hi Furkan, Thanks for your interest in your customer’s emotional wellbeing.
I think the most important thing in handling an angry customer is not to get angry yourself.
Remind yourself it’s not personal, it’s business and you are here to serve your customer.
Keep the old adage in mind, “The customer is always right” and then find out where they are coming from.
Ask them what’s made them angry and give them a chance to explain themselves fully. Try to put yourself in their shoes.
Apologise as gracefully as you can and if possible, offer them a solution. If you can’t think of one yourself, ask them what they feel would resolve the issue for them fully.
Handled well, a situation like this can turn around completely, an angry customer can turn into one of your most loyal customers and even a lifelong friend.