Are you ready to take your entrepreneurial venture from business to brand? Then you’re ready for this post… #frombusinesstobrand
Turning Your Small Venture Into A Recognizable Brand
If you’ve started a new company during the last couple of years; you’re probably at the stage where you want to take things to the next level.
You’ve managed to build an operation that works, and now you want to expand and reach a broader market than ever before. The ideas and suggestions on this page should work well for all entrepreneurs, regardless of your industry.
However, you might need to adjust and tailor some of the tips with your business model in mind. Use some common sense, and you can’t go wrong.
Turning your company into a recognizable brand doesn’t always require that much hard work if you’re smart. You just need to create a watertight strategy that cannot fail.
Expand your online presence
There will come a time when you need to expand and increase your online presence to ensure you reach as many new potential customers and clients as possible.
If you don’t have them already, now is the best time to create Facebook and Twitter accounts for your brand. Use social media platforms to engage with your audience and ensure the right people encounter your page.
Facebook and Twitter both have excellent paid advertising solutions these days that help you to put your business in front of the users most likely to spend money.
You can outsource the entire job to a marketing agency if you have enough cash to pay. However, those without a significant budget will benefit from implementing an in-house strategy.
Seek advice from the experts
There are lots of specialists out there who focus their efforts on business advice, restaurant consulting, manufacturing PR, and more. With that in mind, you need to identify the experts who will bring the most value to your operation.
Get in touch with those people and ask them to make a pitch explaining how they could help you to reach the next level and drive your enterprise forward. You can then employ the services of specialists with the knowledge required to ensure you achieve your goals with the least effort and expense.
Sometimes paying for expert advice is the best investment you can make. It should help you to save a fortune in the long-run if you select the right people and ensure they understand the ins and outs of your company.
Offer new products or services
Adding new products or services is an excellent way to get the attention of more people and expand your operation. If you run a restaurant or something similar; you might consider researching some new dishes for the menu.
If you design and create original products; you should think about getting some new items in your online store as soon as possible.
Try to come up with things that are in-keeping with the theme of your business, but that will draw new customers towards your brand. If you do that; you are on the road to success.
Again, there are professional advisors out there who can point you in the right direction and help you to come up with the best concepts if you get stuck. You only have to pay for their time!
Trade in new territories
There will come a time when you saturate the market at home, and so you will have to expand into new territories. Using the same examples as before, people who run restaurants or similar businesses might think about opening new premises in major cities around the world.
Those who design and create products might want to sell their items in different countries. Of course, you need to conduct a lot of research before pushing ahead to ensure it’s possible for you to make a decent profit.
Some countries will charge lots of import fees that could make the venture inviable. However, you can sometimes get around those costs by opening a manufacturing plant in that country.
Consider some mainstream advertising
While small business owners should never waste their money on TV or radio ads; you might think about trying those concepts when you want to expand.
Maybe you have come to the point where your brand has a broad appeal, and so you will benefit from exposure in the mainstream? If you think that is the case, get in touch with media buying firms in your home country.
Those businesses buy TV advertising slots in bulk and pass their savings onto their clients. So, there is a chance you will save some cash and avoid paying the full price for the TV ad time you purchase.
You then need to hire the services of a video production specialist who can write the script and create an eye-catching advert that viewers won’t be able to ignore.
Work on your company’s branding
Lastly, if you want to become a recognizable company, it is vital that you use consistent branding all the time. That means choosing the same color schemes, fonts, and logos across the board.
With a bit of luck, people will begin to become familiar with your branding choices, and so they will associate all advertising with your company as soon as they encounter it. There are specialists out there who can point you in the right direction when it comes to branding.
However, at the very least, you need to make sure you employ the services of an experienced graphic designer when it comes to creating your logo and any promotional materials.
Turning your small business into an internationally recognized brand could take anywhere from two months to ten years.
Success lies in your ability to research the concept and come up with innovative approaches based on the information you uncover.
The guide on this page should help you with the basics, but there is always more to learn. That is why you must avoid pushing ahead until you come up with the perfect strategy that cannot lose.
Do yourself a favor and get in touch with advisors so you have the best minds in the industry working in your corner and helping you to reach your ambitions. See you next time!
So… are you feeling more prepared to go from business to brand?