In today’s post, we will be answering five FAQs about dental marketing that is worth your while. As the head of a dental surgery, you want the services that you and your team can offer to be a success. And to help as many people as possible.
Dental SEO – How To Attract More Patients
In 2022, it may seem harder to reach patients that you want to get into your surgery. But by using search engine optimization (SEO) and a bit of marketing, you can attract the patients that you want to your surgery, to enquire about what services or treatments they can undergo. This is known as a patient attraction system and focuses on seven key areas of building a dental website and marketing strategy. It also is based on search engine optimization. If this is all sounding a bit technical, don’t worry! The following FAQ section answers common questions about this system, marketing in general, and how SEO plays a role.
FAQs About Dental Marketing Answered
1. How Does SEO Impact My Surgery’s Growth?
SEO will impact your surgery’s growth as it is a method of attracting more people to your website by getting your surgery site placed highly on Google search results. Successful surgery pages will have the 7 Ps of marketing covered, such as explanations about the products that are being offered, the people who can offer them, and the prices.
With the seven P’s, along with some other key parts of SEO, such as original content, your surgery will jump to the top of Google search results. Which will attract more patients and help your surgery to grow.
2. What Are Some Of The Best Things I Can Showcase On My Site?
Going back to the 7 Ps, one of the things you can showcase on your website is what it is that you do. Or, specifically, the products that you can offer. Alongside photographs and proof.
There could be a ‘before’ and ‘after’ gallery, showing patients who have had porcelain veneers fitted, or dental implants for example. You can also post reviews from former patients on your surgery page which will also showcase how dedicated you and your team are.
3. How Long Will It Take For The SEO And Patient System To Work?
An SEO strategy can take between three to six months to begin working correctly. Especially if your surgery is based in a city, where you may have a lot of competition from surrounding dental practices. The patient system will usually work in conjunction with the SEO. And as long as the 7 Ps are adhered to on the surgery website it is more likely to be successful at attracting patients.
4. Will It Need To Be Changed Regularly?
The methods behind the patient attraction and the SEO will not need to change regularly. However, a key part of SEO is writing and blogging, which will need to be updated at least once a fortnight, with keywords that are currently trending, if your dental surgery can offer them. So, if patients are looking for information about dental implants, and you can offer this service, you will need to have blog posts about dental implants at your surgery.
5. Is It Expensive?
SEO is one of the more affordable types of marketing. And you can contact a marketing team to discuss the level of SEO that your surgery needs to become prominent online and attract more patients.
We hope you enjoyed our post about FAQs about dental marketing and SEO answered. If you haven’t done so already, it is time to get your dental website optimized for SEO and implement marketing strategies to gain an edge over competitors. Don’t wait – get started today.