In this article, we explore the importance of SEO for dental surgery. Dental teams across the country are quickly learning the importance of marketing their surgeries online, and in doing so, they are redesigning their websites, keeping in contact with their current patients, and always aiming to attract new ones.
Some are also undertaking marketing strategies revolving around social media and adopting content. But this is all for naught if it is done without optimizing the web page for search engines. This is where search engine optimization or dental SEO comes into practice.
SEO For Dental Surgery – Why It’s Important
What Is SEO?
In simple terms, SEO stands for search engine optimization and is the process of helping your dental surgery page rank higher on search results from search engines like Bing, Yahoo, or, of course, Google.
If your website ranks higher, you will have a better chance of generating clicks and attracting new visitors to the web page who, in turn, will hopefully become patients.
This all sounds great, but it can take a lot of time and effort from a marketing team to boost search engine rankings.
Some of the methods are relatively straightforward such as creating unique blog posts, but other methods can take more time and may even involve redesigning your website from scratch.
Why It Matters For Dental Teams
You are a dentist, so you would be more interested in getting your patients to have the dental health they deserve. Or you may be a cosmetic dentist who wants patients to have the best-looking smiles that they can.
So, SEO and marketing will not be high on your list of priorities. But without SEO, these patients will not be able to find your site. It is important to realize that the competitor dental surgeries in your area will likely have SEO and be able to attract more patients. So, you may be getting left behind by the competition. Nver underestimate the importance of SEO marketing campaigns on social media which will give your dental practice an edge over competing websites. By creating an online presence, it can boost site traffic which will subsequently bring in more clients and boost your revenue.
Some of the starter tips for SEO have already been mentioned, such as starting a blog for your dental surgery page. Always aim to ensure that the posts and articles are unique and based around currently trending keywords. For example, if patients in your area are searching for dental implants, you can write simple blog posts about dental implants and how your surgery can offer them to patients.
This is straightforward and will also help to attract the attention of those all-important Google bots. You can also create backlinks in your articles, which will link your surgery page to authoritative pages on the subject such as NHS or Bupa sites.
But of course, these are just the starting tips. For more advanced SEO, you will need to contact a marketing team that will be able to review your site. They will ensure that it follows a logical pattern and optimize it for phones and other mobile devices.
They will also ensure that the page loads within the required time to keep people engaged with the site. They will check that any images on the site are compressed such that the loading period will not be excessive. All of these things and many more will help to boost your website’s SEO and get it onto the front page of those Google searches.
We hope this post about SEO for dental surgery and why it is important has been helpful to you. Why wait? Start optimizing your website for SEO today to attract more clients and boost your revenue.