As marketing budgets tighten, crafting a successful marketing proposal becomes tougher to accomplish. With all of the opportunities – from social media to classic advertising techniques, marketing plans have become complicated, especially when attempting to predict ROI.
The Ever-Changing World of Marketing
Marketing opportunities are always changing. So, marketing proposals are also continually changing. Marketing teams need to always be aware of the latest trends and they need to decide what trends are worth analyzing. It can be helpful to see a marketing proposal example so you have a blueprint for your own ideas.
Despite the continual changes in the way that customers learn about businesses, there are steps to remember when writing a successful marketing proposal. These steps can be adjusted to fit the unique needs of any business.
1. Set a goal.
The best marketing plans have goals that can actually be accomplished. You should know what you want to see at the end of the plan. The goal should be based on weaknesses, new ideas, or other issues that need to be solved.
The measurement tools for the goal should also be established, so you know what to look for at the end of the marketing timeline. If you don’t know what you are trying to accomplish, how will you know if you have accomplished it?
2. Develop smaller SMART objectives.
Whatever large goal you want to accomplish, there are usually small steps that much be taken along the way. These small steps must be specific, measurable, attainable, realistic, and timely. Creating these SMART goals is challenging, simply because everything needs to have realistic numbers and timelines.
3. Build your strategy
Those SMART objectives will not be accomplished just because you wrote them down. You must figure out how to get those jobs done.
Steps need to be delegated and clearly explained so everyone knows exactly what they have to do. With clear expectations, your team will understand what their tactics are and how to accomplish them. People tend to find success when they have small steps to accomplish in set stages rather than a big goal without any guidance.
4. Know what you have
Marketing proposals usually involve three key features: people, money, and technology. If you are unsure of what you have to work with, it can be difficult to accomplish any of your small objectives. Ask yourself a few questions to get started:
● Are your people able to fill the needs of the plan?
● Do you need to hire anyone, like writers or designers?
● How much money do you need to spend?
● How can you best maximize your budget?
● What technology do you need to be successful?
5. Continually assess your data
The best marketing plans are not assessed just at the end, they are continually analyzed and adjusted as needed. If you want to find success, you will not leave anything up to chance and you will not leave anything up to the last minute.
Getting any kind of ROI on a marketing plan is the ultimate goal and it is one of the most difficult goals to attain. You won’t know what you have achieved unless you look at the numbers.
Do you have a marketing plan in place? What are you marketing? Share your story in the comments below.
