Why a Shopping Centre is the Best Place to Advertise
If you are looking for an efficient, cost-effective way to market your business, shopping centres are ideal.
A lot of people see advertising in shopping centres as an outdated strategy and prefer to focus on digital marketing instead. There is a general perception that people shop online more, so the amount of people you reach in shopping centres is reduced.
However, even though online retail has had an impact, a lot of people still visit shopping centres on a daily basis and there are plenty of excellent opportunities to promote your business there.
These are some of the big benefits of marketing your business in a shopping centre.
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1. High Levels Of Foot Traffic
Thousands of people pass through a shopping centre every single day, so if you position yourself well, you can expose your brand to a lot of potential customers.
Just set up a simple stand with your branding and a few representatives from the company and you should get some interest. You can find a fabric tube display banner available here to create an eye-catching display and encourage people to stop as they come past. Once you have their attention, you need to decide what your goals are.
You might ask them to sign up to your email list or, if you have a physical shop nearby, you could direct customers there and let them know about any deals and offers that you have at the moment.
Regardless of what your goals are, you won’t find a better place to catch the attention of passing members of the public than a shopping centre.
2. Opportunities For Guerilla Marketing
Guerilla marketing means using unconventional marketing tactics to promote your business, and there are a lot of different ways to do it. Experiential marketing is a very popular form of guerilla marketing and it involves setting up some kind of promotional experience for potential customers.
For example, food and drink companies will often set up a makeshift bar or cafe to invite people inside, where they can try free samples.
Alternatively, you could create a spectacle that draws attention before pushing your brand. Flash mobs are a prime example of this and while they are not so popular anymore, they were used by many companies as a marketing tool. Shopping centres are perfect for this kind of marketing because you have a big audience for your guerilla marketing stunts.
3. Face To Face Contact
The world of digital marketing can be very impersonal. Even though brands make an effort to build relationships with customers, the online world is no substitute for real face to face contact with your customers.
Stopping people and talking to them about your business is a much better way to start building a relationship and generate trust. If you spend a day in a shopping centre, you will make a lot more valuable connections that eventually convert into sales.
Final Thoughts
Don’t make the mistake of thinking that shopping centre marketing is outdated because it’s still one of the best strategies out there. Why not give it a try for your business?
