What is Guerrilla Marketing?
Guerrilla Marketing uses unconventional methods to promote a business, product or service.
As well as being highly effective, it can also be a great option for Mompreneurs who might be operating with a small marketing budget.
With the right tactics, you can launch an impactful guerrilla marketing campaign with minimal resources and successfully engage your target audience.
To find out how; take a look at these top tips on mastering guerrilla marketing now:
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Mastering Guerrilla Marketing
1. Tactical Signage
Offline marketing, such as posters and banners, can be a great way to promote your brand, particularly if you want to focus on a specific geographical area. Of course, you’ll want to ensure that your signage is high-quality and well-placed.
By working with professional printers, like Clash Graphics, you can create attention-grabbing marketing materials that will undoubtedly catch everyone’s eye. When it comes to where to place your signage, a strategic approach can lead to enhanced results.
Securing offline marketing space in prime locations can be expensive but placing signage close to prime locations is often just as effective and far cheaper.
When you advertise your brand close to a major event venue, for example, you get the benefit of reaching hundreds or thousands of people, without having to pay high advertising costs or sponsoring the event.
2. Buzz Marketing
Word-of-mouth recommendations are still highly valuable in pretty much any business, which is why buzz marketing works so well.
When people are talking about your brand in positive terms, it creates a buzz and attracts other people to your site or store. As a result, you can increase your conversion rate and boost sales.
So, how can you encourage people to talk about your business?
Giving customers incentives for leaving reviews and recommendations is a highly effective way to do this.
Offer 5% of their next order if they leave a review and you’ll soon see how powerful positive feedback is.
Alternatively, gift free products or services to high-profile individuals and use their reach to increase brand awareness.
3. Experiential Marketing
The audience is a passive participant in most forms of marketing, but experiential marketing is a little different.
Here, you’re putting the audience into an active role and giving them the opportunity to experience something, rather than just visualize it.
Product samples and testers are a common example, but you can use experiential marketing to be as impactful as you like.
Pop-up stores and product demos are just one way to get people involved in your marketing campaigns but introducing competitions and gamifying your products and services can be highly effective too.
Launching a Guerrilla Marketing Campaign
Many brands rely on guerrilla marketing campaigns to boost brand awareness. By doing something surprising or even shocking, you can get people talking about your company and catch the interest of your target audience.
However, guerrilla marketing doesn’t just help you to achieve great results. Due to its relatively low costs, it can also help you to reduce your marketing spend and increase the return on your investment.