Mistakes When Building Your Online Presence
You’re probably fully aware of the immense benefits of building an online presence for your business by now. That’s why you’re trying to do just that. But creating a strong online presence now goes way beyond merely having a website or creating social media pages.
It means taking suitable measures to ensure that your business remains visible and relevant to your target audience long-term.
Unfortunately, some common mistakes can quickly slow down and frustrate your progress. So, are you trying to establish a strong online presence for your business? Then you should avoid making the following mistakes.
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Not taking advantage of search engine optimization strategies (SEO)
You have probably heard of SEO tools and methods. Most digital marketing experts focus a lot on them because they work, and you’ll be making a huge mistake if you don’t pay attention to them. Most importantly, pay particular attention to local SEO.
Some surveys show that the majority of people that search for services within their locality are ready to do business. That means your business will miss out on many ready-to-go clients if your brand is locally visible. So, take the time to find keywords and local listings platforms like Google My Business to ensure that your brand becomes visible on the local market.
Not bothering with a website
Your business website is easily your brand’s online soul. It forms the centre of all your online operations and contains (or should contain) every critical bit of information that you want your potential client to know about your business.
In fact, having a strong social media presence without a website will not yield all the results you want. Plus, you’ll be missing out on a vast pool of potential clients who do not use social media (yes, there are loads of people who live outside social media).
Not optimizing for mobile users
Close to four billion people currently use smartphones. Chances are, you’re probably reading this article on a smartphone. That means you will be making a huge mistake if your website is not optimized for smartphone users.
Fewer and fewer people rely on their laptops or personal computers when they need to make quick online transactions (or even casual browsing). And even if your website is accessible on smartphones, it may make for a frustrating user experience if it is difficult to navigate on a mobile device.
And one thing you can be sure of is that a bad website user experience will turn away potential customers.
No social media presence
This article will not be complete without mentioning social media. Social media has grown so rapidly that some people even use digital marketing and social media marketing interchangeably.
Platforms like Facebook, Instagram, Youtube, LinkedIn, Twitter, etc., offer enormous potential for reaching a vast pool of clients. You don’t need to make your brand visible on every single social media platform out there. But going absolutely no-show on social media is a huge mistake if you’re planning to boost your business’ online visibility.