In today’s internet-driven world, you need to have a robust online presence. Whether it is social media, blogging, or an eCommerce site, if you want to succeed in business and generate revenue, your website should be optimized for conversions and customer experience.
This post will discuss eight tips that will help build an engaging online presence using conversion rate optimization.
8 Tips For Building a Profitable Online Presence
Image by Thomas Ulrich from Pixabay
1. Build a Responsive Website
If you want your website and business to be successful, do not ignore the power of responsive design—more than half of all internet users in 2017 access the web through smartphones and tablets.
If your site is not optimized for mobile devices, it will cost you money. A study found that only 16% out of 100 people who visit an unresponsive page convert on the desktop compared with 48% on tablet and 75% on smartphone.
2. Start Social Media Pages
Nowadays, social media is essential for the success of your business.
It allows you to engage with customers directly and monitor what they think about your brand through likes, shares, and comments on posts. However, if not used correctly, it can be a waste of time and money! Before starting any page or group, make sure that:
- You have enough time to maintain them
- You know how to use each platform (i.e., Instagram vs. Snapchat)
- Your pages are consistent with the branding strategy.
If done well, you will increase website traffic and customer engagement, which will result in conversions.
3. Ensure Your Website is Optimized For Mobile
A responsive website is not enough. If you want to increase conversions and generate more revenue, your site should be optimized for the mobile experience.
This means that all pages should load within three seconds or less, and it must have a high-resolution image so customers can see products clearly without zooming in.
It also needs to provide valuable information such as product descriptions and customer reviews which will help them decide about their purchase.
4. Keep Your Information Safe and Secure
One of the most important aspects of a successful online presence is ensuring that your site and information are safe and secure.
This means using SSL certificates for e-commerce sites to protect customer transactions and applying patches on software such as WordPress or Joomla as well as how to backup a WordPress site.
5. Facebook Ads?
Whether you run an eCommerce website or a blog, Facebook Ads are one of the best ways to increase traffic and sales.
It allows you to target users by demographics such as age range, location, interests, etcetera which means that if your products are aimed at women between 18-50 years old who live in New York City, it will only show up; on their newsfeeds.
Another great thing about FB ads is that they can be used to drive engagement through promotion posts and increase conversions by promoting page visits where people can sign up or buy from your store.
It’s clear why so many businesses have been using this technique – it has increased their revenue exponentially! However, there are some downsides too.
Since Facebook Ads are targeted towards specific demographics, you will have to pay more if your target market is smaller. Additionally, there’s no guarantee that the leads generated from Facebook Ads will turn into customers.
6. Google Ads?
In comparison to Facebook Ads, Google Adwords is more for driving traffic rather than engagement. In other words, it’s a great way to drive lots of people who may not be familiar with your brand or product to visit your site and hopefully take actions such as making a purchase.
However, since the intent behind using this strategy is different, so are its goals: Unlike FB ads where targeting the right audience is critical, in Adwords, you will want to focus on getting clicks and increasing sales through promotions and discounts.
However, there isn’t much room for customizing landing pages. If users click, they will land directly onto your website homepage instead of something relevant, like an eCommerce page selling products related to their search query. In addition to this, Google Ads are also very expensive, and the competition is fierce in most industries.
7. Use Your Analytics Data
While it’s a great idea to set up Google Analytics and Facebook Pixel on your website, don’t forget about the data you have already collected from email marketing campaigns.
For instance, if an individual filled out a form or subscribed via your newsletter, then there is a high chance that they are interested in what you sell, so why not use this information as well?
If their interests match those of users who landed on your site from FB ads, for example, then send them emails related to deals and discounts similar to those shown during their visit.
This will help convert strangers into loyal customers instead of wasting money targeting people who may never be interested in buying from you.
8. Online Competitions
Competitions are a great way to increase engagement and reach out to your customers! Whether you run an eCommerce store or blog, there is no reason why you shouldn’t be hosting one now and then. Even if the prize isn’t anything significant such as $500 worth of gift vouchers, it can still serve its purpose:
- It will get people excited about what you have on offer, which means more traffic for your website/storefront.
- People who buy from winners also tend to recommend their products, so that this strategy could lead to increased sales in the long term. #Toptip for growth hacking!!
- And lastly, by engaging with real-life users through competitions or giveaways, not only will they have a better chance of becoming customers, but they will also give you feedback on what your audience wants.
Building a profitable online presence is not easy, but by using the right tools and strategies you can grow your business exponentially and save money in the process.