Making Your Young Company Seem Bigger
It’s not easy being a small business. After all, you just don’t have the resources or reputation of the larger companies, and that can make establishing yourself all the more difficult. As such, it’s a good idea to try to make your business seem larger than it is.
It’s just a fact that customers seem to trust companies that appear to be large and respectable more than they do those companies that look like they’re still finding their feet.
And the good news is that feeling and appearing bigger is not the most difficult process in the world. In fact, it’s easy. In this blog, we’ll look at a few tried and tested ways you can do just that.
Carve Out a Workspace
First of all, you need to make sure that you feel professional yourself. You won’t feel like the real deal if you’re continually working in your pyjamas, from your bed.
If you’re going to feel like a real company, then look at carving out a workspace for yourself. This can either be in your home (in a home office) or in a coworking space.
You’ll find that just working in these environments makes you feel more professional. Also, dressing the part and keeping set hours will also help.
Solidify Your Digital Presence
It’s easy to make yourself look bigger than you are when you’re an online company. The internet can be a pretty equal place; so long as you look the part, there’s no other company that’s better or worse, larger or smaller.
Many young businesses give themselves away by having a digital presence that looks like they’ve just started. So do things differently.
- You can work with a web design company to get a watertight, modern-looking site.
- You can work on your social media channels and publish outstanding content.
- And you can “grab” your Google Business page and claim your business on the review sites.
All these things are the actions of a big company.
Who says that you need to do everything by yourself? Most companies start out as one-person operations, but if you stay that way for too long, then eventually, your size will begin to show.
After all, if you’re performing every task (taking calls, visiting clients, doing the work), then it’ll be obvious that you’re not a large company.
By bringing other people on board, you can expand your team and give yourself access to better skills, which in turn will help you to look more professional.
If you don’t have the budget to hire a full-time employee, then look at outsourcing your work — it’s essentially the same thing, just much cheaper.
Know Your Worth
Finally, have confidence in yourself! Many new businesses give the game away by acting small. We are what we tell the world; if you’re acting in a small manner, then that’s what they’ll think.
Instead, walk tall, and have confidence in yourself. With the right attitude, you won’t stay as a small company forever – you’ll be going places.
Image Credit: Pexels – CC0 Licence