How to Set Up an eCommerce Website
I thought I had already set up an e-commerce website until I read this Contributed post. After all, I have my Woo Commerce shop set up and I’m doing business. But there were a few things I hadn’t factored into my eCommerce strategy. Read on to find out what they are.
Tools You Will Need to Set Up an eCommerce Site
If you have been trying to make money online, and finally have managed to develop your physical or information products, the next step is building your online presence and creating effective sales funnels.
ECommerce sites are more complicated than regular pages, and you will need to have what it takes to create a buzz about your brand. Below you will find a list of things you will need to succeed.
Unique Website Design
When setting up an online store, you will have to focus on the usability of the site and the user-friendly features that will make your pages stand out.
However, design plays an important role in engaging with your clients, too. You should search for customizable and easy to use eCommerce website templates or talk to a professional to tailor the features to your needs and your customers’.
Secure Site Features
When people are using your site to pay via online payment processing tools or their debit or credit cards, it is important that their information is secure and encrypted.
An SSL certificate is needed for every website that handles customer personal data and payment information. You can get this through your web hosting company or order it separately through another service provider.
Payment Processing
Of course, you want your clients’ payments to go through at ease, and to be protected. There are are plenty of great payment processing and shopping cart software available on the internet that can be implemented on various platforms.
From PayPal to Shopify and Woocommerce, built for WordPress, you will have to choose the platform that suits your needs and your customers’ expectations the best. Some companies offer a free trial, so you can test drive the features before you commit to sign up for a paid package.
Social Media Integration
No matter what your business idea is, it is important that you focus on engaging with customers and using different channels of communication to drive customers to your offers.
Creating an effective marketing sales funnel should include social media and blog posts, as well as online groups, guest posts, and collaboration with other sites and forums.
Fulfillment Infrastructure
It is also important that things go smoothly after your customers have paid for their purchase. The good news is that you don’t have to manually complete orders and ship items individually.
You will have to search for the best ecommerce solution that will provide you more than taking orders.
You might want to see a snapshot of your sales statistics, get to know your customers’ taste to provide them with personalized recommendations, and arrange shipment while calculating the cost.
Whether you are new to building sites or are just looking to turn your blog into an eCommerce or membership website, it is important that you get all the tools you need to succeed.
Thanks to the development of cloud technology, you can now keep an eye on your sales, your marketing statistics, as well as your shipping and insurance costs.
Do you have your eCommerce website set up and running? Are you doing a rip-roaring trade directly from your site? Would love to hear your story in the comments below. Please share.
