How to Run a Successful Event

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Plenty of planning goes into organizing a successful event, whether it involves a stage performance, a live performance or whether it’s a corporate event with public speakers.

In this post, we have touched on every aspect of running a successful event from start to finish.

How to Run a Successful Event

How to Run a Successful Event from Start to Finish - Casting, Venue, Location, Size, Food and Beverage, Technology, Production and Marketing.  #HowtoRunaSuccessfulEvent #EventManagement #EventOrganisation #SponsoredPostCasting

Casting is an integral part of the entertainment field. Often too little emphasis is placed on the essential task of locating the right person, the perfect mix and the magical chemistry which is needed for stage, film and television.

Casting for an event can vary because no event or show is equal. Production companies often have precise talent necessities for whichever production they are organizing.

A Casting Agency can assist production companies to locate the right talent they are looking for. Most companies specialize in a particular niche, for instance, commercial actors, theatre performers, television show or film actors, or extras.


A suitable event is crucial whether you are organizing a glamorous gala evening, putting up a theatre production or simply planning an outdoors event. The venue can either make or break the entire event.


The location is essential and must have adequate parking, reliable transport means, as well as accommodation options if the event is taking place over a few days.

The venue must be easily accessible to avoid guests being late, getting lost and missing the event entirely.


Before booking a venue, you must have a clear idea of how many people will be attending and assess what type of equipment will be required.

The venue must have the required capacity to accommodate the number of people that will be attending.

Food and Beverage

A good menu contributes to the success of an event and can be something that leaves a good impression on guests. Ensure you have something that is accommodating to everyone’s taste.

Also include vegetarian dishes as well as something for guests that have food allergies.  This can be tricky nowadays with so many people who are dairy, wheat or gluten-intolerant as well those who have serious nut, egg or shellfish allergies, so it’s best to keep it simple. You can’t go wrong with fresh fruit and veggies coupled with cold meats and delicious dips.


Find out what technology the venue has available and if they would be able to offer technical support on the big day.


Any expert event producer is aware of all the details that must be covered relating to event production. It is crucial to plan ahead and cover the requirements as early as possible.

On the day of the big event, the Production Manager and crew must have a reliable medium of communication since they will be continuously liaising with each other.

Choose a system that permits overlapping dialogue since it is typically more reliable than walkie talkies.

All members who are involved with executive decisions must be able to easily communicate with other key individuals in the production crew, especially when something goes sideways.


Event marketing involves various methods of promoting the event in order to sell tickets. This can involve an event page, email marketing, using social media outlets, putting up advertising, and many more. Without guests, there is no event.

Every event involves different audiences, varied cultures and different content, therefore it must be marketed in its own personal way.

Brian PosenA Word About Our Sponsor

Brian Posen is an accomplished actor, director, and producer who has dedicated his career to the theatre scene in his home town, Chicago.

Brian has taught for 25 years at The Second City, the renowned comedy theatre, where he leads as the Program Director over 40 faculty members teaching over 100 classes per term.

In addition, Brian Posen has coached weekly ensemble performances and generated hundreds of thousands of dollars for the company through his sold-out shows.

Brian further stands out as the Founder and Executive Producer of The Chicago Sketch Comedy Festival, which hosts about 160 ensembles in the largest comedy festival in the USA.

Brian is also the Founding Director of The Cupid Players, a travelling musical sketch group, directing their open-run production Cupid Has a Heart On. The troupe has received rave reviews from such publications as Newcity Stage and Theatre in Chicago.

Brian Posen has produced and performed in hundreds of theatrical events and has earned mention as one of Newcity’s “30 Players Who Really Perform in Chicago” and taught thousands of students at institutions across the country. He holds a  Master of Fine Arts in Acting from the University of Illinois.

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About Lauren Kinghorn

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