Exhibition Stand Ideas
Want your fabulous product to be the talk of the next Expo? Here are 3 sparkling exhibition stand ideas to make sure your stand is the one with crowds around it.
Top Ideas For Your Next Exhibition Stand
When you attend an exhibition, it is an excellent forum to showcase your products and services in front of lots of potential customers. You will find that there is a lot of other companies also competing for the attention of the visitors to the exhibition, so it is essential that you stand out from the crowd.
You can see lots of exhibition stand designs online that may inspire you and below there are some ideas on how you can make your display stand out from the rest.
1. Use Some Awesome Visuals
Exhibition halls are usually huge, so you will want to be able to catch the attention of people from a distance away, and one way that you can do this is to use some awesome graphics such as shell scheme graphics.
With modern printing technology, you can print just about anything onto canvass and use these on the walls of your stand. You will want to ensure that they are bright and can catch the attention of people and draw them into your stand.
Many stand builders can incorporate these graphics into the design of your stand, and it is worthwhile shopping around and speaking to lots of different companies. Use their experience and knowledge and let them help you design a stand that is going to look awesome, and that you will be able to use for lots of different exhibitions.
2. Using Light & Sound
Another way that you can attract people to your stand is to use light and sound to draw attention.
You can use lights to light up your graphics on your stand and make them stand out even more and accompany this with music or a colleague on a PA system.
One thing that you need to ensure though is that the music or PA system is not too loud, as if it could end up driving people away, rather than attracting them to your stand.
You will also want to ensure that the lights do not dazzle and blind visitors, as this could also put people off from getting too close.
3. Give Away Something For Free
Another sure-fire way to attract visitors to your stand is to offer something to them free of charge.
For years, many companies have used promotional products that are branded with their company details using items such as pens, hats, bags, and USB drives. These are tried and tested products which people like, but there are also other things that you can do.
You could set up Wi-Fi and offer this to visitors free of charge if they register their details with you, which is also an excellent way to build up a contact list. You could also offer light refreshments and charging points so that people can recharge their electronic devices.
Ooh… that got me thinking…
If there’s one thing I know about attending expos, it’s that they make you weary. Your feet start aching from all the walking and your shoulder start hurting as you start to become more and more overladen with brochures, leaflets and freebies. So another thing that could make your stand the one everyone wants to visit, is if you have trained therapists at your stand offering foot or shoulder and neck massages. And if you train your therapists in your product beforehand, they can be highlighting the benefits of your product while they help your prospective customers ease away the tensions of the day.
When it comes to getting people’s attention, there are a lot of things that you can do. You may find that trial and error is the best way to see what works best for your customer base.
Ensure that you use the experience and knowledge of a professional exhibition stand builder, which can help you create an excellent stand that makes your company get noticed.
This post was published in partnership with Media Buzzer.
Image Source: Pixabay
Do you have any killer exhibition stand ideas you’d like to share? What’s worked best for you?