You may have put together a fantastic dental website for your dental practice or you may be thinking about creating a website to help find new patients for your practice.
This is an excellent first step, as over the last few decades marketing has shifted online and without a strong online presence it is difficult to get your name seen or heard.
The next step is SEO.
How dental SEO is attracting new patients via Google recommendation
Search engine optimisation (dental SEO) is a system of techniques that helps get your website recognised by Google and other search engines.
Google is the world’s most popular search engine, so with good dental SEO what happens is that when a patient is searching for their dental needs in your area, Google directs them to your website, because it knows you have the answers they are looking for. To help direct them to your website Google generates a list of search results and the better you are able to maintain SEO the higher you will be placed on that list.
The list is endless because there are millions of dental websites over the world, but it is important that you get on the first page of any search results lists in your area to help attract new patients to your practice. This is because research has shown that 90% of people only take into consideration the first page of the results and a significant 70% of people only look at the top 5 results on the page.
Without dental SEO your website will not be found online by your customers unless they are searching for your dental practice directly. In this overcrowded market of dentistry, it is important that you have strong SEO techniques to help get you to the top of such lists.
Related: How to Get Keywords (SEO)
A Few Strategies for Dental SEO
First, you need an excellent dental website with all the necessary information that a potential patient could possibly need when searching for their dental subject. An attractive, informative and functional website will ensure that when a visitor is directed to your page by Google you can grab their attention and encourage them to explore your website further.
The amount of time a visitor spends on your website also affects your SEO. If Google finds that a visitor clicks on your website and then has to click back on to the search results list, then this will have a negative impact on your SEO.
If you can encourage them to stay on your website and spend some time browsing the pages then Google will see this as a positive hit, and this will benefit your SEO.
Another important factor in SEO is to make sure that your website is accessible across all devices including desktops, laptops and mobile phones.
Most Google searches are carried out on mobile phones and if your website cannot adapt instantly to different devices or the functions do not work properly on a mobile phone, then it is unlikely that a visitor will remain on your website for long.
By making sure that your website loads instantly, as close to a second as possible, you will also help increase your SEO.
Find out about other techniques that you can utilise to help boost your SEO and how this will help attract new patients to your practice.