Dreaming of having a flexible marketing career? The hardest thing to do when you are looking to build a career when you have small children is finding the right career choice but also one that provides that flexibility.
When we’re talking about marketing, which can be a very cut-throat industry, it’s not always easy to find a flexible career, especially if we have certain goals in mind.
What Does It Take To Choose a Flexible Marketing Career?
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What does it really take to choose a flexible career in the marketing sector?
1. Look at Who Offers the Best Work-Life Balance
Work-life balance is one of those things that we’re all after, but a lot of marketing agencies seldom talk the talk.
Here are nine West Coast cities with the best digital marketing agencies that you may want to look at based on how they go about their business. A lot of the time, you can get a really good insight into a company based on how they promote themselves.
Within marketing and advertising, there are some areas that are particularly intensive but more and more, a lot of companies are now really focused on providing the balance.
2. Think About Your Long-Term Goals
When you start to think about what you really want to do, this is when you will have to choose the right role that fits your needs, but also facilitates a journey up the career ladder.
Your long-term goals don’t just factor in the next few years, but you need to bear in mind what’s going to happen when your children get older. Naturally, they are going to be less dependent on you for the most part.
And for even those parents who have children with unique needs, it is still possible for you to have the career you want- you just may have to go about it in a different way. The career progression ladder is not always a ladder; it can be about starting your own business, for example, which will give you more freedom.
3. Is Freelancing Best for You Right Now?
Freelancing can be perfect in the short term. However, many parents can find a full-time role beneficial because they provide perks and find freelancing is just not conducive to a good balance.
This is why you have to look at things in the round. Freelancing can help you to gain invaluable skills that you can use when applying for a full-time position.
4. How Much Do You Really Need To Earn?
Finally, if you are looking to carve out a career for yourself, you may have a specific figure in mind so you can keep yourself and your family afloat. But is it essential to earn X amount of money?
So many people look towards the financial aspect rather than the fulfilment aspect, and when you are looking for a flexible career, the reality is that there are plenty of part-time roles available as well.
What’s more important to you? Flexibility or money?
If you are lucky, you can find part-time roles that pay a pretty penny anyway so you could do a part-time role and then supplement it with freelance roles every now and again. This means you will get the balance and the flexibility you need.
Do You Have a Flexible Marketing Career?
Hopefully, these tips have helped you come up with a strategy for finding the perfect flexible marketing career for you. The important thing is to weigh up all your options and choose what works best for you. Only you know how to strike the perfect balance for you and your loved one’s.