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5 Reasons Why Promotional Products are the Best
Businesses are always on the lookout for effective ways of getting their brand across to prospective customers. One of the most cost-effective ways of doing this, both for small businesses and larger international players, is through promotional products.
85% of people do business with an advertiser after they have received one of their promotional products and 89% of consumers can recall an advertiser two years after receiving the promotional items.
In addition, those customers that don’t keep the products generally give them to others (63%), further expanding the reach of your brand.
If you need any further evidence for how promotional products can benefit your business, here are five reasons why promotional products are a good idea for your business.
It Increases Brand Recognition
Beyond brand exposure, promotional products increase brand recognition. Many consumers may have heard of your brand but are not familiar with your logo. Promotional products are a way to stand out and get that logo imprinted on the customer’s mind.
Giving customized promotional products, like promotional hats, to your clients in the holiday season is a great idea for increasing your brand recognition.
You Can Use them as a Referral Incentive
One effective marketing strategy uses promotional products as rewards for customer referrals. This is the best of both worlds. The customer feels incentivized to refer their friends to your business, and then, as a reward, you distribute a branded product, further increasing your business’s exposure. It is a win-win situation.
An Opportunity to do Something Different
With promotional content, you have the opportunity to do something different, and doing something different is a way to stand out from the crowd.
Imagine how many business cards company directors receive on a daily basis. Yours will likely just be put in a pile and fade into obscurity. Now, imagine you give that director a USB stick with your business on it or a magnetic dart board with your company logo on it they can hang in their office. These have functional uses and create a scenario where your business is likely to make an impression and be remembered.
They are Affordable
Compared to other forms of marketing, promotional products are cost-effective. Customers hang on to a branded product for an average of six months, thereby allowing your product to make more impressions and drive more potential leads than many other forms of marketing.
They Reach New Demographics
Not everyone visits a certain news site, tunes into a specific TV channel, or buys a specific magazine. But everyone wears clothes and has friends that wear clothes. Promotional products offer a chance to reach demographics that you may not typically engage with, in a cost-effective way.
Trying to reach these demographics through other forms of marketing would not be economically viable, but through promotional products, it becomes simple.
For these reasons, more and more businesses are devoting a significant chunk of their marketing budget to developing branded promotional products.
From small local businesses looking to get their name out there, the global powerhouses like AT&T, Red Bull, and Sprint. Promotional products can help businesses of all sizes.
Are you using promotional products to make sure your brand is top of mind? I’ve been toying with the idea of creating a range of branded products for Inspiring Mompreneurs. Now I’m even more sold on the idea.