Qualities of a Great Corporate Video
What makes a good corporate video stand out from all the others? This is a question that many business owners ask, and for good reason, as the investment in a significant one. The first thing the video should include is the purpose, why the video has been made, and on many occasions, you can watch a short promo video and at the end, still wonder what the purpose was.
If you’re planning for a corporate video, make sure to follow these points:
The video should answer the question: what is the point of this film?
This can be done with a couple of statements, one at the beginning and one just before the end.
The first 10 seconds are critical, as most people will decide whether or not they will watch it until the end after only a few seconds. Fortunately, there is top-notch video production Brisbane
You can check out these established providers, and they can help you to build an engaging storyline that will hold the viewer’s interest from the first frame until the last.
2. Be Clear With Your Message
If the viewer watches the production and asks, what was the point of that? Then you haven’t managed to get your message across.
It might be a film to introduce a new product range, or perhaps something to familiarise the customer with the people in your organisation, but you do need to get your message across in a powerful way.
3. Engaging Content
A short corporate video must engage the viewer from the very first frame to the last. How can you best achieve this?
The short answer is to hire a leading video production company, who will create an engaging story board, and with their expertise, you can be sure of a first-class production that hits the spot.
4. Personalise The Video
People like to connect a friendly face to a company, so you should incorporate someone with a likeable persona to front the film.
Without a personal connection, viewers will find it hard to connect, so choose someone that has a magnetic personality to be the person to present the short film.
If you would like some further reading on what makes a corporate video stand out, there are informative articles on the topic that you can find online.
5. Use Cutting Edge Technology
There are some very powerful video editing programs out there, and by incorporating slick transitions and a few special effects, you can raise the bar a little.
Once the raw footage is in the bag, the production team can work their magic, and the end result will be a film that strikes the right chords within the viewer.
If you would like to create a video that does all of the above, talk to a leading video production house and take the first steps to making a film that delivers your powerful message.
The production company would take your ideas and concepts and work out a great storyline, and with slick professional editing, your corporate image will be enhanced.
Have you created any corporate videos for your company? What makes your video stand out?
This post was published in partnership with Mediabuzzer.