Meet Mariana Norton, Speaker and Digital Marketing Specialist
LinkedIn has recently become my favourite place to connect with like-minded Mom Entrepreneurs, Bloggers, Authors, Speakers and Digital Marketers. I’ve been making the most amazing connections on LinkedIn. Mariana Norton is one of them, which is why she’s our latest Featured Mompreneur. #MarianaNortonSpeaker #DigitalMarketingSpecialist
What do you do for a living?
Customers are the roots that feed the growth of a business and determine whether a business will flourish or fail. I am a strategist who consults with businesses to attract, engage, sell and nurture their customers.
I have developed a framework called the Customer Conversation Architecture™. It bridges the gap between the people who don’t know your company exists and repeat customers who give glowing reviews and refer new clients to you
If you wear many hats in business, which of these do you love most?
My consultant hat is one of my favourites and brings me most of my income. I love my speaker hat the most though. Teaching and presenting people with new ideas is exciting.
When did you take the decision to become an Entrepreneur?
My kids are both teenagers now and a few years ago I wanted to start working again, but our schedule didn’t allow for a regular 9-to-5 job.
Why did you take the decision to become an Entrepreneur?
I jumped back into the entrepreneurial ring for the flexibility and freedom to manage my time, plus the ability to still be “Mom” to my kids.
What prompted you to start your own business?
I started out doing freelance work as a writer but found that too many businesses were confused by the digital landscape. I love puzzles, so piecing together the right solution to help a business go from where they are to where they want to be, was a natural move for me.
Is this your first entrepreneurial pursuit?
No. My first entrepreneurial venture was helping a local teenager deliver newspapers when I was about 4 years old in exchange for chocolate. Working for chocolate was a pretty sweet deal.
How did you come up with the idea?
If organically grew from what I saw my clients were struggling with and where I felt I could have the greatest impact.
What has been the greatest challenge for you to overcome in your career?
Me. Getting out of my own way. I think that most of us create our own roadblocks to success.
What has been the number one highlight of Motherhood for you?
I can’t pick just one. How many highlight reels only have one moment on them?!
What has been the greatest challenge for you to overcome as a Mother?
The greatest challenge has been releasing guilt. I’ve told other women who are about to become mothers that until you are a mother, you can’t imagine your capacity for love, worry and guilt. I remind myself that I’m always doing the best I can at every moment.
Has it been tricky balancing work and home life?
No. Just kidding. Of course, it’s tricky. The truth is that there will be days that you have the balance you crave and others when you feel like you’ve lost it.
Where do you work most days?
I work from URBN Cowork during the week and try not to work on the weekend. It’s a coworking space and has been a gamechanger for me.
As a Mompreneur, having a space to focus on work away from home has helped me a lot with work-life balance.
How many days per week do you work, on average?
My goal is 5 but with juggling family activities it’s sometimes 6.
Do you feel you have already created your best work?
No. I like to work as though the best is yet to come. Keep learning and striving to do better.
What advice would you give someone just starting out as an Entrepreneur?
Give yourself time, space and the resources to find your groove. Growth happens slowly over time for most entrepreneurs so try not to put a lot of pressure on yourself in the beginning.
Is there anything you know now, that you wish you knew when you started out as an Entrepreneur?
Take time to celebrate the small wins. Learn from and let go of failures quickly.
Is there anything you know now, that you wish you knew when you first became a Mom?
In spite of your best intentions and efforts, things aren’t always going to go smoothly. Love and snuggle them as much as you can when they’re little because they grow so quickly.
Is there anything you feel you missed out on by becoming an Entrepreneur?
Paid vacation and sick days.
Who has been enormously helpful to you?
My tribe. Whether online or in-person, having a group of like-minded people you can check in with on a regular basis is very important. It helps me realize I’m not the only one struggling and having a pool of expertise to draw from is invaluable.
If there was anything I could help you with, what it would it be?
There isn’t anything coming to mind at the moment. Is there anything I could help you with?
If I were to give you a referral, who would I be looking for?
I work with small businesses and entrepreneurs who have a clear understanding of who they serve.
Are you a Mompreneur who’s clear on who you serve? Would you like help to attract and engage new customers? Then you may be interested in finding out more about Mariana’s Customer Conversation Architecture™.
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