How to Start a Loyalty Rewards Program for your Members

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How to Start a Loyalty Rewards Program?

Are you anything like me?  I am an absolute sucker for loyalty rewards programs.  So much so that I had to buy a new wallet and a separate leather card holder in December because my previous wallet was practically bursting at the seams with all my loyalty rewards cards.  

Can’t tell you how happy I was to discover that so many restaurant chains have started inventing apps for their benefits programs. And also that I have a smartphone that can support all those extra apps.

Why do I love loyalty programs so much?

For the rewards, of course.  I just love cashing in on those benefits.  

So I know loyalty programs work and I know we love them because of the benefits we receive.

So how about a loyalty program for members? For visitors to my site? For members of my Facebook group?  For my audience, my followers, my tribe.  Why not?

But where to start?  Super grateful to Eva Davies of Full Stream Australia for this guest post laying out the important steps.

How to Start a Loyalty Rewards Program for your Members

Ever thought about setting up a loyalty rewards program for your members?  Here's where to start. #howtostartaloyaltyrewardsprogramFor ages now, benefits programs help customers to stay motivated and loyal to the brand. Also, you need something to show your loyal members that they are appreciated.

And if they are rewarded for the membership, they will recommend more people to join the venture.

Once the customers and employees get good benefits, their quality of work also gets improved. There are certain rewards
and strategies presented by that will have you feeling glad that you consulted them for expertise in this area.

But how would you know if your benefits program will prove to be successful or not? Don’t worry. We have got you
covered. Here are a few things that you need to start doing which will help you implement a successful membership benefits program.

Focus On Potential Members

The first question any potential member will ask you is this: what is in it for me? How beneficial will it prove to be?
Memberships can sometimes be a little tricky. Instead of focusing on how they will benefit from joining your venture, tell your potential customers about what benefits your current members are enjoying with your company.

Give Them the Best Value

Whenever you implement a membership benefits program, there is always a competitor waiting by the side willing to provide a
better deal to the customers. What you need to do is offer the best offers to your customers in at the best offers. You can also set up different rewards and benefits at different prices, so your customers will be intrigued to avail your membership loyalty program. Benefits can range from instant discounts, cash-backs, or gift hampers.

Give Your Customers a Good Reason to Join You

Why should they choose to become members with you and not some other organization? You should give them a membership loyalty program that is too good to refuse. Here are a few ways you can get your customers to become your members:

Give Them Good Benefits in the First Place

It isn’t just about giving your customers a card through which they can collect points and use it to get discounts. You must take care of your customers so that they would be inclined to enter our membership loyalty program. A happy customer can make a future member, so make sure that your customers are happy and satisfied with the benefits you provide.

List All the Benefits in One Place

Instead of telling them all the benefits they can enjoy, list them on your website so that your customers can have an easy
access to it. This way they can have clarity on the benefits that you provide upon membership.

Adding Testimonials

Adding testimonials or member photos will assure all potential members that you will provide legit benefits to them down
the line.

Getting successful members could be a tricky thing, but if you follow these steps, you can easily implement a membership
benefits program that will not only be valuable for your customers but also you.

About the Author

Eva Davies is a writer and a marketer for Full Steam Australia. If She’s not working, she spends time with her family and by writing poems and taking film photographs.

Over to You

Have you set up a loyalty rewards program for your members yet?  What kind of benefits do you have in place?  

If not, would you consider setting up a program?  

I think it’s a cool idea!  Banks have them, restaurants have them, big corporates have them… Why can’t entrepreneurs and small business owners have them too?  Why can’t Mom Bloggers have them? Why not you?

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About Lauren Kinghorn

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