Do you know how to drive interest in your business? It can be challenging sometimes. You don’t always know which direction to go in or what to do next, especially if you’re new to marketing. With that said, there are proven tactics you can use that could help you. These are sometimes mundane, other times daring, but they all have one thing in common: to win you more customers.
7 Guidelines on How To Drive Interest In Your Business:
1. Run Contests
You could start by running contests or giveaways. These are useful because they immediately garner interest from the general public. People want to know what they can win. Running contests is fairly easy, especially if you have a social media presence already.
It boosts engagement and gets people more involved in your brand, even if they skip on buying your premium services immediately. The best contests are those that include a social element.
For example, you might run a contest asking people to tag their friends online or share a product with them. These events can go viral and make a lot of sense if you are a small brand, looking to increase global impact.
2. Create Valuable Content
Another approach for driving interest in your business is to create more valuable content. The more of this you can add, the better. Creating valuable content means writing blogs or publishing videos that help people in your audience in some way.
What you offer should solve their problems and position your business as a go-to resource. These tactics can also generate SEO benefits. If you’re the only company in your sector that’s gone to the effort of creating unique research, other websites and businesses will link to you, automatically raising your profile on Google search results.
If you’re beautiful, you can also use this to drive interest in your business. Aesthetics are in short supply in today’s world, so you could become a webcam model. These techniques can be risky, but if you want to attract a massive amount of interest over a short time period, they can help. Sharing your beauty puts a face to your brand and allows you to become even more recognisable over time.
Sharing your beauty falls under the category of experimental marketing. It’s a viral-worthy stunt and something you should only attempt if you think you can pull it off. You want to stand out to get people buzzing and interested in what you do.
4. Collaborate With Influencers
If that doesn’t work, you could also collaborate with influencers. Working with people who align with your values can be a great way to get your message out to more people. Influencer partnerships make sense because of how ubiquitous they are in today’s digital economy. Many young people watch them all the time, with average social media consumption growing enormously over the past few years.
Collaborating with influencers takes time because of the need to form relationships. But if you can get it right, it can have a profound effect on your overall branding and ability to communicate with the people you want to reach.
5. Ask For Reviews
You could also try driving interest in your business by asking for reviews and testimonials. If word-of-mouth marketing isn’t working fast enough, then these can be another way to boost your impact. Asking for reviews is something that feels awkward to many businesses, but if you collect customer email addresses, you can automate it. Reviews allow you to rise in the ranks on Google and provide prospective customers with social proof that you can really deliver on what you say you can do.
6. Host Engaging Events
Another approach is to host engaging events, something that falls under “experiential marketing,” not to be confused with “experimental marketing.” These events allow you to meet with people, discuss your business, and work with them to find solutions.
Events are one of the reasons why product launch shows and trade events are so popular. These provide businesses with the opportunity to step out from behind their marketing and reveal the real faces behind their businesses. It’s also an opportunity to give prospective customers a hands-on experience with products and services they can’t get online or by watching videos.
7. Respond To Comments
Finally, you can drive interest in your business by responding to comments on social media. The more of a conversation you can get going with your leads, the better. Make sure you ask for feedback where possible. Gathering this will make leads feel more like they have a say about how your business is run and that you care about their opinions.
Final Thoughts
We hope these guidelines on how to drive interest in your company have been insightful and that you will implement some or all of them to take your business to the next level!