Become a modern successful practice
Dental practices are not uncommon, but each dental professional has their own unique take on how to care for their patients and this is what sets them apart from the others out there.
By understanding how to use these unique approaches as leverage and portray them vividly and quickly on a website, professionals are able to successfully obtain more of those patients that they feel they are able to best support, in order to provide them with a healthier and happier smile.
One of the more effective tools that website creators have come to understand, is the use of certain features within the entire website that examine how one dental professional stands out from the rest.
Easily remembered as the 7 ‘P’s, there are a few concepts that are always considered when designing the content on a website for this reason.
The 7 P’s of Marketing
By going over them briefly here, those considering professional support in creating a website can begin to decide how they want to portray themselves online and provide information to back up these ideas.
Profile, people and premises
The first three of the seven concepts that need to be addressed focus on the individuals involved in the practice and the building itself.
By really pushing this personal side of a dental practice, those who come across the website will find themselves feeling comfortable with what they see.
It is beneficial to put a face to a name and this works for any type of business. Particularly in a business where there is sometimes a considerable amount of anxiety involved for patients, dentists would do well to work hard to push past the stigma and present themselves in a wholesome, friendly and inviting manner. Because this will ensure that they are able to reach those patients that desperately need their attention.
What is important here is that these key concepts are detailed very quickly with as little wording as possible.
The premises is usually portrayed visually, such as with a virtual tour, adding an element of modernisation that stands out above the rest.
Prices and promises
Leading on from the last thought where dental fear is involved, understanding that quite a few people avoid the dentist because they are unsure what it is going to cost them is a hurdle easily overcome, by offering general prices directly on the website.
Decades of ongoing study in this field has proven to dental marketing specialists that this is an action well worth taking.
Promises discuss the patient journeys which are frequently portrayed visually, due to the potency that video or other imagery can deliver on this subject. A lot of words tend to be daunting for many viewers of a website and if information cannot be quickly taken in, then people will simply scroll on past.
Proof and products
The final two ‘P’s examine the importance of showing real proof of all of a dental practice’s claims and creating a package that sets them apart from the rest.
By showing real smiles on real faces, people can see for themselves the changes that good oral health care can provide. Back this up with relevant products and individuals can begin to see themselves taking the same journey.