Today’s marketplace is more competitive than ever before, so what can you do to elevate your brand to new heights? There’s so much to think about when it comes to trying to stand out, and making a great first impression is often the most difficult challenge any business faces in the early days. While you should be working on the big stuff, such as your overall marketing strategy and business plan, there’s also a lot to be said for the small decisions you make. Little tweaks here and there go a long way, and in this article, you’ll learn about seven smaller elements of personal branding that can help elevate your business to the next level.
7 Small Tweaks That Elevate Your Brand To New Heights
1. Changing Your Visual Elements
When considering brand marketing, the visual elements of your business carry significant weight. Visual cues do a huge amount to convey your business’s overall sentiment and ethos, with the right logo, font, and color palette having the potential to make a considerable difference to your sales.
If you already have a solid visual branding, it’s unlikely that you need to make major changes, but there are plenty of small tweaks that can be made. For example, you could choose to change things by refining your current logo into something more minimalist (which is very in at the moment) or dropping a couple of colors from your color palette to simplify and streamline things.
2. Refining Your Website
In today’s day and age, a great website is extremely important. If you don’t have a real storefront, this is your base of operations: it’s a hub for all of your activities, and you may even be actively selling your products and services from here directly.
It stands to reason, then, that you need to prioritize it. One of the most important elements of website design is ensuring the site works well on mobile devices, as this is the way most people will interact with it. This generally means making the site as uncluttered as possible. Streamline the design with well-thought-out tabs that don’t overwhelm the user, and ensure that your services are as easily accessible as possible.
3. Working on Your Social Media Game
Even if you don’t use social media in your personal life, that’s no excuse not to tap into it from a business perspective; platforms like Facebook, Instagram, and TikTok have become almost essential for getting your brand out there, so prioritizing short-form content, like bold infographics and snappy videos, can elevate your opperation in a big way.
Some prefer to do their own socials, but it’s generally advisable in the beginning to employ a social media marketer to help you get things off the ground. You won’t necessarily need them forever, but they’re invaluable for learning the ropes.
4. Customizing Your Packaging
Whatever you’re selling, small details are key for creating a premium feel. There are many different avenues you can go with this, but one of the most effective is customized packaging. The experience of the product you’re selling begins as soon as it’s delivered to your customers, so having attractive, branded packaging does a lot to excite them about whatever they’ve bought.
There are plenty of online services that offer customized packaging for businesses. For example, Box Genie custom mailer boxes have become particularly popular: with these, you have free rein over customisable artwork and branding for your boxes for the outsides, insides, and perimeter of the package, ensuring a delivery the recipient will remember fondly.
5. Dialing In Your Product Descriptions
While short-form video and glossy imagery reign supreme in the digital age, the written word is still very important. The descriptions you add to your products are key determinants for how appealing they are to potential customers, so you want to ensure you have well-written copy to accompany any pieces of marketing you do.
You can do this yourself if you’re a dab hand with a pen, or approach a professional copywriter for advice. As a general rule of thumb, you want to avoid both being too flowery or too blunt, and instead focus on engaging the reader with something that gets at the core of why they’d want the product. They’ll appreciate this much more than hundreds of words labouring the same point, and brevity is always your friend.
6. Emphasising Your Values
It’s easy to get lost in the weeds, so to speak, when you’re working on your branding; given the importance of selling the service or product in question, it’s easy to overemphasize usefulness at the expense of instilling values – and it’s the values that are going to hook your customers before the product itself.
People invest in products and businesses that they think align with their beliefs. If you already have stellar product aesthetics, a small pivot towards refining your core message will go a long way. This could be anything from showcasing that you support eco-friendly manufacturing to emphasizing the quality of ingredients or materials.
7. Designing Email Signatures
Email copy, such as newsletters and promotions, is a key part of brand development – but you don’t see a lot of truly great email marketing. One thing you can do to improve yours is by updating your signatures. This is the part at the bottom of the email that signs off your message, and rather than just adding a simple sign-off.
This includes a banner at the bottom that features your brand logo and color scheme, a handwritten signature, and maybe a picture, does wonders for elevating your personability. While the emails themselves may be sent to hundreds of people at a time, adding the above features helps make the customer feel it’s been written for them personally (the tone of the copy is also key for instilling this feeling).
Wrapping Up
Hopefully, you now have a good idea of some small tricks you can use to improve your branding. A good start would be to pick three from this list and see what you can come up with, as even just a small amount of effort in a few areas can make a big impact. Good luck!