There is one thing that people crave, it’s a real human connection. This is especially the case when it comes to the businesses that they support. Humanising your brand means showing people values and stories behind your products or services. There are many faceless corporations out there that are very robotic and rigid and you don’t want your business to do that for other people.
It helps to build trust and makes customers feel more connected to what you do if you can humanise it. One great way to do this is by holding events and sharing those moments online. Whether it’s a team celebration, a customer appreciation night or a behind the scenes workshop events give your audience a look at the people who make your business what it is. Let’s take a look at some of the easiest ways that you can humanise your business and really stand out.
5 Great Ways To Humanise Your Business
1. Show Off Your People
People connect with people, not just brand names. You can use events as a chance to introduce your team, and whether it’s a lunch, a holiday party, or a team building day, give your audience a peek into your company culture by choosing to book event photographers for the day.
These photos and even short videos of your staff in action, laughing, working together, or having a good time will help. Authentic moments make a stronger impact than polished ones, so don’t worry about perfection here. Those candids are going to be perfect for your social media strategy.
2. Tell The Real Stories
Every event and business has a story, and whether it’s about reaching a milestone or celebrating a win, tell that story and share the why behind your event when you post about it.
Let people know what you’re celebrating and why it matters to your team. Storytelling can help your audience to feel emotionally connected, and it also shows that your business is not just about profits, but about the people and purpose behind it.
3. Immortalise The Daily Grind
We talked about booking event photographers for an event that you host, and that’s a good thing to do, but you should also make sure that you’re taking the candids of your day-to-day life. If you’ve got factory workers on the floor, make sure you’re snapping pictures of them at work. It’s a smart move to book photographers for the important moments because they’ll capture the energy and emotion of the evening, but good candid pictures can be used on your social media and newsletters to give your business a friendly face.
4. Bring The Audience In
You don’t have to have a huge budget to make your events engaging because even a small lunch or customer meet up can be turned into good content. Go live on socials, post behind the scenes updates, or ask followers to vote on things like event themes or snacks.
5. Follow Up And Say Thank You
You should keep the conversation going where you can, so if you’re using social media for your business, always reply to comments. If customers make a complaint, always follow up with them so that they know you’re thinking about them. You can share highlight photos on your socials, and you can tag attendees or team members to say thank you for their attendance, too. It’s these little gestures that make all the difference.
Final Thoughts
We hope you’ve enjoyed these helpful guidelines on how to humanise your business, and that you will implment some or all of them to take your business to the next level!